BookFuel.com is the ultimate self-publishing guidance platform, helping ambitious and entrepreneurial writers edit, publish, and market their books to any imaginable medium and audience. LaunchPad is the back-end platform reboot that simplifies this process for users, and gives writers the necessary tools to plan and track their progress along the way. The design and features were strongly directed by consumer data and user feedback, ensuring that writers' needs were thoroughly represented.
ChangeMyOil.com is a brand-new, one-stop destination to find local car maintenance deals. We needed to expedite a MVP, proof of concept site to market test the viability of the business, and we delivered a completely customized solution that allows versatility both for administrators, and for clients to edit, publish, and manage their own coupons. As a new market entrant, it was imperative that the site be SEO optimized to the highest degree, and exceptionally performant in the event of abnormal traffic growth.
Brookfield Residential is a community development conglomerate that needed to replace their Drupal 6 site with a modern, responsive, and user-friendly new version. Using Google Maps API to allow browsing various communities, MLS RETS integration for available listings, and highly-customized architecture using Entity API in Drupal 7, we built a blazing fast, scalable site that was easy for their content admins to update and maintain, and wholly representative of their brand and marketing goals.
As a student at the University of Colorado in Boulder, CO, I applied my design experience to provide numerous shirts, posters and other apparel for the organization. Additionally, I assumed the responsibilities of Marketing & Technology chairs, building a new website within the constraints of the ChapterSpot CMS. Here is a sample of my contributions:
My introductory writing class at CU was tasked with assisting the Restorative Justice program in the development of marketing materials, to include a brochure, a video, and several posters. My involvement produced two viable poster designs, both of which were printed and distributed in hundreds of locations around campus. Each of the two posters takes a unique approach to discourage underage students from soliciting and using fake IDs.